How I approach it
Most small service businesses do not lose customers because of price. They lose them because somebody else replied first.
An enquiry arrives at nine in the evening, or while you are already on a job. By the time you get to it, that customer has messaged three other people and booked whoever answered fastest. Nothing about that is a failure of effort — you cannot be holding a phone and doing the work at the same time.
This is the system that answers for you. Enquiries come in from your website, your email and your business line and land in one place. The customer gets a reply within seconds, written in your words, confirming you have got their request and what happens next. If nobody has followed up properly within a few hours, the system nudges the customer and reminds you, and keeps doing it until one of you responds.
Behind that sits a dashboard built for someone who has no interest in dashboards: who asked, what they wanted, what stage they are at, and which enquiries became paid work. You can open it on your phone between jobs.